CROCS INTERNSHIP

ART DIRECTION INTERN
Creative Team, Global Marketing
Broomfield, Colorado

Working under the Senior Art Director of Brand, I had the opportunity to work on a range of projects from being the creative lead on a product sizzle reel, leading on-set art direction of a product photoshoot, animating graphics for a Lightning McQueen Instagram Reel, eCommerce advertisements, brainstorming for upcoming campaigns, sound design, internal brand development, and even some conceptual footwear designs.

Customize Your Crocs, Sizzle Reel

I had the opportunity to work as the creative lead for the development of a sizzle reel for the Customize Your Crocs program. While collaborating with the following team, and many others at Crocs, I had the chance to bring the Customize Your Crocs program into the three-dimensional realm.

The sizzle reel was created within Customize Your Crocs brand guidelines, featuring custom-ordered products. After receiving the brief and talking with the Customization Team at Crocs, I started by gathering inspiration from previous CGI product sizzle reels from Crocs and competitors. Then, I developed a series of storyboards to map out the motion, color, mood, and timing of the reel.

See the site live at crocs.com/custom-crocs.

Char Miller, Sizzle Reel Creative Lead
Samantha Moody, Project Management
Siera Shrout, Content Production
Mark Hickox, Print and Brand Design
Dominique Barnes, Art Direction

INDG, CGI Development
Soona Studios, Product Photography

Over two months, I had the opportunity to work with an external CGI agency in the Netherlands, INDG, from storyboarding to modeling to animatic development to style shots to final exporting. INDG's team kept me in the loop and also took the time to offer me insight into their process.

Additionally, I was brought into the creative production of the Customize Your Crocs photoshoot. Working with Siera Shrout and Mark Hickox, I learned how to style a shoot and how to interact with photographers on set at Soona Studios in Denver.

Finally, I got the chance to share with everyone at Crocs Inc. what I had worked on. The sizzle reel, stills, and product photography are live on crocs.com/custom-crocs and have been used in paid social advertisements and retail displays.

Zen Garden Sensory Zappos, Sound Design

I had the opportunity to try my hand at sound design on a video promoting the Zen Garden Sensory Zappos collection. With the mentorship of Crocs' Video Editor, Andrew McGraw, I learned how to layer and mix audio to create an immersive, rich auditory experience.

INDG, CGI Development

Back-To-School on Amazon

I was tasked with creating assets for Crocs' Amazon storefront as a part of the 2023 Back-to-School campaign. Using campaign photography, graphic elements, and copywriting, I developed graphics to reach three audiences, including K-12 students & their families, college students, and athletes.

Lightning McQueen UGC Organic Social Video, Animation

I was thrilled to have the opportunity to have a tiny piece in an epic social campaign for the third drop of Lightning McQueen Crocs. Not only was I given the chance to make the animations for the following social video, but I also made my modeling debut in one clip!

See the live link here.

Andrew McGraw, Video Editor
Sarah Whittle, Head of Global Organic Social

Crocs Wellbeing

I was asked to create a logo and brand assets for Crocs Inc.'s internal employee wellbeing program. Using the Crocs Inc. brand identity as a starting point, I sample curves and stroke weight from the "R" to create a heart to replace the "O".

Conceptual Partnership with Taylor Swift, Footwear Designs

For Partnership Marketing Intern, Emma Miller, and Public Relations Intern, Margaret Mowrer's Intern Capstone Project, they created a conceptual campaign to explore what it would look like if Taylor Swift were to partner with Crocs.

I was asked to design the shoes for their Taylor Swift Eras line.

For the Debut and Fearless Era, I developed a soft and flowery cowboy boot with raised Jibbitz holes. For the Speak Now and Red Era, I modified the Brooklyn Low Wedge silhouette to feature striped straps and striking, wavy bands. For the Reputation and 1989 Era, I modified the Crush Slide silhouette to have jagged lines morphing out from the glittery sole. For the Midnight and Lover Era, I modified the Siren silhouette to have bubbly doilies above the sole and loud gemstones in the heel. For the Folklore and Evermore Era, I modified the Classic Cozzzy Sandal silhouette to have a gradient top and contrasting fuzz.

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