WHY MILK?
Take your workout recovery by the horns. Cow milk and soy milk both naturally contain complete proteins, replenish macro and micro nutrients, and restore fluids after intense workouts. BY THE HORNS sources local dairy and soy to get the healthiest possible workout recovery.
BY THE HORNS is colorful, witty, and a bit goofy. The illustrated cows are menacing, yet fun. The typography is a unique style for both the milk aisle and the sports drink section.
Take your workout recovery by the horns. Cow milk and soy milk both naturally contain complete proteins, replenish macro and micro nutrients, and restore fluids after intense workouts. BY THE HORNS sources local dairy and soy to get the healthiest possible workout recovery.
BY THE HORNS is colorful, witty, and a bit goofy. The illustrated cows are menacing, yet fun. The typography is a unique style for both the milk aisle and the sports drink section.
The vision for the product photography was to bring the milk cartons into an athletic setting and to capture their energetic nature. The images are bright, saturated, and joyful.
PRINT CAMPAIGN
Product photos can be used along with brand language to create compelling print visuals, such as posters in sports arenas and sports magazine advertisements.
Product photos can be used along with brand language to create compelling print visuals, such as posters in sports arenas and sports magazine advertisements.
SOCIAL MEDIA CAMPAIGN
Product photos can also be used to create engaging digital content that will accurately and briefly introduce current and potential consumers to what BY THE HORNS is all about.
Product photos can also be used to create engaging digital content that will accurately and briefly introduce current and potential consumers to what BY THE HORNS is all about.
PACKAGING DESIGN
The structure is the classic, nostalgic milk carton. It is easy to produce and holds the recommended 236mL serving size of milk. The cartons are made of a strong, low-weight micro-fibrillated cellulose (MFC) that has taste neutrality and is widely recyclable.
The structure is the classic, nostalgic milk carton. It is easy to produce and holds the recommended 236mL serving size of milk. The cartons are made of a strong, low-weight micro-fibrillated cellulose (MFC) that has taste neutrality and is widely recyclable.
