TASK: Develop a promotional reel for RIT's Graphic Design program that communicates the rigor, status, and innovative value of the program.
SOLUTION: A digital stop motion video that visualizes the key components of what makes RIT's Graphic Design program unique.
SOLUTION: A digital stop motion video that visualizes the key components of what makes RIT's Graphic Design program unique.
I created digital stop motion using time remapping and frame rate altering techniques in addition to graphic elements that feel tactile.
Research
I explored three directions for this project. Two explored RIT's process of design and design thinking, and the one I chose to focus on was the innovation of RIT's Graphic Design.
Storyboard
The combination of digital and analog methods reflects the structure of RIT's Graphic Design Program and adds a level of interest to the promotional reel.
The combination of digital and analog methods reflects the structure of RIT's Graphic Design Program and adds a level of interest to the promotional reel.
Other Explorations
