TASK: Design an informative poster about Josef Muller-Brockmann in his style.
SOLUTION: A bold, geometric design that is built on a strict, thoughtful grid.
SOLUTION: A bold, geometric design that is built on a strict, thoughtful grid.
Utilizing a square grid, type became shapes. Alignment, hierarchy, and clarity were at the forefront of the poster's concept.
Body Copy
The Swiss Style, also known as the International Style, is built upon the concept of rational design. These designs would often follow a grid structure to regularize elements, but they would also have asymmetrical layouts to create some sense of irregularity.
The Swiss Style, also known as the International Style, is built upon the concept of rational design. These designs would often follow a grid structure to regularize elements, but they would also have asymmetrical layouts to create some sense of irregularity.
The principal designer of the Swiss Style, Josef Müller-Brockmann, stated that poster designs should “penetrate” viewers as they walk by and seep into their consciousness. Such poster designs of that level would follow a set of laws that Müller-Brockmann created. His laws include the deliberate and cautious use of composition, color, and form. Müller-Brockmann exemplified his laws in his own posters by making them maximally minimal, dynamic, and structured from a grid with asymmetry.
Research of the Swiss Style and Josef Muller-Brockmann's work revealed an attention to detail, form, and alignment that I found challenging, yet rewarding to formulate myself.
Iterations
