TASK: Redesign your hometown's website to create a more useful interface that brings solutions fast to your target demographic.
SOLUTION: A sleek and minimal website for Clifton Park, NY residents to use to pay bills, check up on town news, learn about upcoming events, find information on town officials, and access external community websites.
SOLUTION: A sleek and minimal website for Clifton Park, NY residents to use to pay bills, check up on town news, learn about upcoming events, find information on town officials, and access external community websites.
After conducting a full analysis of the current town website (cliftonpark.org) and those of nearby towns, I was able to set clear objectives for the project. I determined that focus should be put on making the site clean, accessible, and easy to navigate for citizens' most common needs.
User Personas
Creating visuals of the typical resident of Clifton Park, NY established that citizens want to access town news and events, billing systems, and information about kids' schooling and activities.
Creating visuals of the typical resident of Clifton Park, NY established that citizens want to access town news and events, billing systems, and information about kids' schooling and activities.
Brand
Rebranding the town was necessary for creating clarity in navigation. The solution is a simple, nostalgic mark using iconic structures in Clifton Park, paired with a clean sans serif typeface.
Rebranding the town was necessary for creating clarity in navigation. The solution is a simple, nostalgic mark using iconic structures in Clifton Park, paired with a clean sans serif typeface.
A system of icons was also developed for navigation on the site.
The new color scheme sticks close to the school and town's current colors with slight refreshing alterations to modernize the website.
Final Screens
Clifton Park's new website has a consistent visual identity and highlights main pages that town residents would access in their everyday lives.
Clifton Park's new website has a consistent visual identity and highlights main pages that town residents would access in their everyday lives.
The homepage of the website establishes a simple navigational pattern that the user can rely on.
Screens prioritize straight-forward communication avenues, access to events and news, and common tasks that residents use the website for.
