Copy of Push Branding

TASK: Create a brand identity for a workshop that encourages students to develop alternative viewpoints on design and creative practice. SOLUTION: A bold, outlandish brand that revolves around the concept of variable identity to communicate the intensity and forward thinking principle of the Push workshop. ​Adobe Illustrator and Adobe After Effects

Posters for the workshop highlight the excitement and possibilities of the identity's flexibility. Language of the brand is also demonstrated here with phrases like "why not?", "get out of your comfort zone", and "it starts now."
The identity translates well to motion pieces for social media. The variable typeface allows for playful movement in graphics.
Variable type also adapts well to 3D imagery and motion graphics.
Energy of type in motion graphics creates engaging interactions with music.
Process Work:
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